News & Events

VISUAL COMFORT & CO. AND CIRCA LIGHTING TO UNIFY UNDER THE VISUAL COMFORT BRAND NAME
Brand Unification to be Completed by Early 2023 

 

Houston, TX | May 10 – Brother and sister team Andy and Gale Singer will unify their brands under the iconic Visual Comfort & Co. name. Over the coming months, Circa Lighting showrooms will transition to become Visual Comfort & Co. showrooms. By early 2023, the two brands will share one website, visualcomfort.com, which will service consumers, the trade, and our wholesale channel with the same industry-leading wide and trusted selection that our customers know today.

 

Both Andy and Gale firmly believe that these efforts will lead to a better experience for all our customers. “The fact of the matter is that we have been one company operating under two names since 2014.” said Gale Singer, Founder, and President of Circa Lighting. “Circa has always been part of the family. We already offer a complete Visual Comfort experience in our showrooms, a full-service destination for lighting selections and learning. Using our showrooms as tools for all our customers is a win-win for everyone using and selling Visual Comfort products.”

 

“We’ve always embraced change as part of our company culture.” said Andy Singer, Founder and CEO of Visual Comfort & Co. “While we have had amazing growth, we want to continuously innovate and see all our customers and partners benefit alongside us. Now feels like the right time to set a bold new vision under a singular brand experience.”

 

The first signs of the brand transition will become visible across co-branded showrooms and digital media over the coming months.